REACTION

GREAT CONTENT. BETTER CONVERSATIONS.

NEVER RUN OUT OF SOMETHING TO TALK ABOUT.

Fresh stories, trending topics, celebrity news, relationship drama, viral moments, surveys and conversation starters — everything you need to create content your audience wants to hear, watch and talk about.

Built for radio hosts and producers. Bring your best ideas to podcasts and YouTube, too.

Spend less time searching. More time creating.

OPEN TODAY'S PREP EXPLORE SEGMENTS

GREAT CONTENT STARTS WITH GREAT PREP.

Whether you’re hosting a morning radio show, recording a podcast, or creating videos for YouTube, ReactionContent helps you find fresh stories, interesting topics, and conversations your audience will care about.

FOR RADIO PROFESSIONALS

Daily show prep, format-specific content, local news, entertainment stories, games, and on-air topics designed to help radio personalities and producers create engaging shows.

ALSO FOR PODCASTS & YOUTUBE

Use the same stories, archive and segments to plan your next recording or commentary video.

Podcast & YouTube Studio · Preview →

PREP FOR YOUR NEXT SHIFT

Less hunting. More show.

Fresh stories, entertainment news, weird headlines and conversation starters for daily morning show prep and your next recording.

Build today's rundown from stories, audio, games and saved ideas.

TURN THE BUZZ INTO CONTENT

Trending stories, viral moments and social media conversations, with original posts to help you find your angle.

MORE THAN MORNINGS

Afternoons & Weekends

Prep for your next shift, with afternoon and evening stories plus saved weekend editions.

See what's coming next week, next month and months from now.

GET THEM TALKING

Quick Hits & Daily Dilemmas

Short reads, lists and original fictional scenarios that get your audience involved.

Explore audio sources, previews and clip details alongside your story prep.

Segments & Games

Ready-to-use Segment Banks, games and on-air discussion ideas for entertaining an audience.

Local WX / News

Market-specific local news, weather, newspapers, food and events for radio professionals.

FIND MORE STORIES

Browse Reddit, BuzzFeed, Ranker and more, then save outside article links to your show prep.

Source Directory

Organized national sources for news, entertainment, relationships, research, lifestyle and on-air ideas.

BUILT BY A HOST. USED ON HIS SHOW.

Finding a story is one thing. Knowing what to do with it is what makes a show.

I'm Eric Rowe, a three-time Marconi Award winner, longtime morning radio host, and executive producer.

I built Reaction Content because I have a show to do, too. I use it on my own morning show every day.

It brings together decades of my original material, fresh stories, and ready-to-use angles, so you can spend less time searching and more time making the content your own.

MORE REACTION CONTENT

Go deeper when you need it.

Build your Saturday or Sunday show with the weekend edition, including topical sports and talk material.

Specialized daily content for radio formats including CHR, Country, Urban, Talk, Spanish and Classic Hits.

Search the full Reaction Content archive for topics, ideas, stories and evergreen prep.

Keep timeless stories and ideas you want to use on another show.

Ask Reaction Content

Use the archive and Reaction Content tools to help find or shape a show idea.

Enter a ZIP code to build fresh local stories, talkers and on-air angles for that area.

Save, organize and revisit show sheets, teases and notes for future broadcasts, recordings and episodes.

A quick plain-English guide to + SHOW, Evergreen, future dates, My Show, Segment Banks and the rest of the site.

Daily Prep Archive

Go back through previous daily prep editions.